TELSTRA

Call up

Telstra sought an education partner to develop a learning program to assist their Product Managers. The goal? To lift consistency and capability across three streams from the product development framework, i.e.:

1.    customer centricity

2.    design thinking

3.    life cycle management.

After thorough research and several presentations, DeakinCo. tabled a suite of solutions for each of these streams.

Line up

We suggested that key success initiatives would be to:

·         harness global subject matter experts as well as current expertise

·         create learning that was blended, personalised and easy to access and deploy across global populations

·         combine learning with on-the-job opportunities for application and debriefing

·         deliver learning assets that could be repurposed and used across all of Telstra in the future.

Based on our efforts, Telstra chose DeakinCo. to work as its exclusive partner – which we did with energy and pride.

Wrap up

In assessing our work, a learning evaluation revealed that:

·         our content was well received by participants and considered contemporary and global

·         executive and SME sponsorship throughout the program was high quality and key to success (as it was used in the right elements)

·         the relationship between Telstra and DeakinCo. was highly collaborative and a true partnership

·         the program’s structure modelled 70:20:10 philosophy and the delivery plan had a sound foundation in innovative thinking about learning

·         the program’s digital assets and curated content were cleverly used to achieve the best impact and return on development spend

·         the facilitators received excellent feedback for their coaching, workshops and adaptation to change during the program’s rollout

·         the program received a Net Promoter Score that topped Telstra’s benchmark.

Telstra is now using some of the program’s assets in other performance initiatives that reach beyond the initial Product Manager audience.